Method

In my work with clients, I utilize a method known as design thinking to address the underlying factors that may influence a project or strategy.

Design thinking, a term coined by Tim Brown, CEO of IDEO, is “a human-centered approach to innovation that draws from the designers’ tool kit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

This means developing solutions that are not only desirable, feasible, and viable but solutions that help you achieve your ultimate goal.

The design thinking model that I use with each client is based on the Nielsen Norman six-step model, which includes: 1) research to understand and empathize with the client, 2) define the problem that needs to be addressed, 3) ideate to come up with out-of-the-box solutions, 4) prototype solutions that can operate in the real world, 5) test these solutions with potential users to receive feedback and make adaptations, and finally, 6) implementation.

Although design thinking is more broadly known for its applications in software development, I apply this method to each project to better understand the business's needs and desired outcomes. Maybe that means increasing your website’s SEO rankings to attract your target customers. Or, perhaps you have a service or process that you know can be optimized but aren’t sure where to start. Regardless of your goal, it all starts with design thinking.

This means no more one-size-fits-all solutions developed by agencies that aren’t invested in your business. With the design thinking method, our collaboration's strategy, tactics, and outcomes are uniquely yours.

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